Thursday, May 31, 2012

Print Publisher Discusses E-books, Social Media

Will print books go the way of the dinosaur?
Photo by Brad Sylvester, copyright 2011. All rights reserved.
Working in the consumer electronics industry for a company concerned with music, I watched as digitally downloaded music became the standard, displacing Cds as the focus of music publishing. Now that I'm more involved with the written word, I see some interesting similarities and differences between the music industry's approach to advancing technology and the way that at least some print publishers are adapting to the growing popularity of digital content.

I recently spoke with Rob Tempio, Executive Editor, and Leslie Nangle, Associate Marketing Director, bot from Princeton University Press about the challenges and opportunities presented to their industry by digital content. I found the discussion quite interesting and if you are interested in online content creation, digital downloads, books, technology, or Princeton University, you might enjoy it as well.

Here is my interview with Tempio and Nangle of Princeton Universtiy Press as published at Yahoo! News.

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