Publishing for Just One Reader

Of all the interviews that I have published, I think I am most proud of this one: "Mother Seeks Kidney, Lifesaving Hero Through Facebook." It tells the story of one brave woman who is facing some some serious health issues. Even with dialysis treatments, the prognosis is bleak, and she expects she might have five years left, during which time she will become sicker and sicker.

The thing is, though, her condition can be not just more effectively treated, but virtually cured with a tested, approved, and proven medical technique. Despite this, 4500 people each year die while waiting their chance to undergo that "cure." Granted, the cure is ot permanent, but it does grant a reprieve of 10-30 years or so. That treatment is a kidney transplant.

Unfortunately, too few donors step forward to meet the needs of patients who have experienced kidney failure. The interview with Maria gives an emotional account of what it's like to sit on a transplant waiting list for years, knowing that it only takes one person, one hero, to step forward and offer to help. In Maria's case, she has turned to Facebook to try to locate a suitable donor.

This article hopes to reach that one single individual willing to give the gift of life for Maria. In order to reach that one reader, however, it's important to put the article in front of as many people as possible and get them to share it as broadly as they can to aid the search. Of course, all of them will also learn about the effects of kidney failure and dialysis, as well as the importance of organ donation.

Those who donate kidneys are thoroughly screened to make sure they are healthy and have no significant risk factors that would reduce the function of their remaining kidney should they donate one. So effective is this screening that kidney donors have identical life expectancies as those with two functioning kidneys.

To hear Maria's story in her own words and learn more about kidney donation, click the interview link.

Finding the Story

As for the interview itself, I first learned of Maria and her situation when a former colleague of mine contacted me and mentioned that it might make a good story and, of course, help to publicize Maria's search for a donor. Personal contacts can be an important source of potential news stories and newsworthy interview subjects.

Editorial Requests

I thought the emotion of the story made it very compelling, but my editor suggested that the Facebook search made it more unique and asked me to revise it to focus a bit more on that angle. Unusual and emotional stories are more likely to be prominently featured and reach a larger audience. Since that is the goal of the piece, I was happy to oblige.

Print Publisher Discusses E-books, Social Media

Will print books go the way of the dinosaur?
Photo by Brad Sylvester, copyright 2011. All rights reserved.

Working in the consumer electronics industry for a company concerned with music, I watched as digitally downloaded music became the standard, displacing Cds as the focus of music publishing. Now that I'm more involved with the written word, I see some interesting similarities and differences between the music industry's approach to advancing technology and the way that at least some print publishers are adapting to the growing popularity of digital content.

I recently spoke with Rob Tempio, Executive Editor, and Leslie Nangle, Associate Marketing Director, bot from Princeton University Press about the challenges and opportunities presented to their industry by digital content. I found the discussion quite interesting and if you are interested in online content creation, digital downloads, books, technology, or Princeton University, you might enjoy it as well.

Here is my interview with Tempio and Nangle of Princeton Universtiy Press as published at Yahoo! News.

Anti-social media message goes viral

On Saturday, I conducted an interview with Jake Reilly, a young copywriting student from the Chicago Portfolio School. He had just finished a self-imposed exile from all social media, email, cell phone, texting and television which he referred to as "going Amish." He felt that these things were too much of a distraction from actual real-life personal interactions and that the superficial types of communication that can occur through texting, tweeting or Facebook messaging were crutches that interfered with real relationships.

I finished the article Sunday evening and it was posted first to the news page at Yahoo! (news.yahoo.com) as many of my interviews are. Later it was added to the text list of news articles on the front page at Yahoo.com. It was moderately popular there, and so it was elevated by Yahoo! to the featured article scroll at the top of the page, added to Editor's Picks and Today on Yahoo! The latter two appear at the bottom of every news page on Yahoo!

The short story is that the article was very visible on a very popular web property for a little more than 36 hours. For a while, it was the number one most popular article at Yahoo.com. What is interesting though, is that this article was also the most shared on Yahoo.com. In other words, this story about a young man who felt he was overdependent on social media sites like Facebook and Twitter, was shared more than 8000 times on Facebook, well over 1000 times on Twitter, and generated at least 32,000 page views coming directly in from links sent out on Twitter.

The article talking about one man's struggle with social media addiction went viral. In total it racked up more than one million readers in the first 24 hours that it was up. I don't yet have totals beyond that as my reporting is delayed. During the 36 hours that it was being heavily featured on Yahoo! it reached a peak of 750 visits per hour from Twitter alone (a small percentage of the overall traffic total). However, the day after it was removed from the Yahoo! front page, it was still drawing Twitter traffic and reached a new peak of more than 1000 visits per hour from Twitter links. The article has social media inertia.

As I conducted the interview, I found myself quite interested in what Jake had to say. Clearly, many people his age use social media, cell phones and texting in a much different way than people my age do, and people a generation older than I am use it differently still. The comments on the article also show that the readers view texting and social media differently as well. Older folks say things like "I never use that stuff, but I can barely get my grandchildren to look up from their cellphones. Congratulations to Jake for breaking free from it all."

Those Jake's age who are heavy users of Twitter and smart phones make comments like "I could never do that" or "I want to try that." Those his age who did not develop the texting habit, and many my age who use social media applications, but not heavily say things like "That's stupid. Anybody could go without. I do it all the time."

The range of the comments themselves help to underscore the point that I tried to make int he article. Technology isn't evil or something to be avoided, using 140 character texts as proxies for real human interaction is the problem. Real communication involves depth of feeling and emotion that simply can't be conveyed in a text message that takes 12 seconds to write. When the majority of our communication is filtered through this insufficient medium, we lose the very connection that defines real human interaction. For some, it's not a problem, but for a whole generation, it is becoming increasingly common.

Whatever one's perspective on the issue, the article struck a chord with a wide variety of readers. When all the updates are in, I expect something like two million readers will have read the article and roughly 1 in 40 of them will have shared it with their circle of virtual friends through social media, making this my most widely read news article to date.

It was not about a celebrity, or someone expounding on some popular news item, but simply a story about one young man who decided to step outside his comfort zone to reassert his humanity.

TV Star Interviews

Today, I conducted a brief interview with Steve Arnold, star of the Science Channel television show "Meteorite Me." The season premier of the third season of the show is tonight (November 28) at 10:00 p.m. and both Steve and his cohost Geoff are looking to remind old fans and alert potential new fans of that fact.

I had spoken with Steve last year, as well, and published several fairly popular articles about the show. Today's interview ended up being published on three Yahoo! web properties: Associated Content, Yahoo! News, and Yahoo! TV. It'll be interesting to compare the popularity of the three separate web locations of the same article.

Celebrity interviews are examples of going straight to the source for information. From a journalism perspective it's the same as interviewing the victim of a crime or other person with first-hand knowledge of an event or topic. Celebrities with something to promote may be easier to get as interview subjects because they also benefit by granting the interview as long as they get their plug into the interview. When the topic of the interview and the event being plugged coincide, such as an article about the season premier of a television show, everybody wins.

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Meanwhile, as per my last post, I'm still working on discussing the situation on the streets in Egypt with people who live there. I was surprised, although I shouldn't have been, that the first two people I contacted essentially refused to speak about it, saying they didn't know anything about it. I suspect that they simply didn't feel safe discussing their feelings about the current political situaion in Egypt.

Live, From the Revolution

There are people who are qualified experts on the political happenings of various places around the world, because the study of that place is central to their work. They can offer valid and valuable insight into the events, the causes, and key players in major events within their sphere of expertise. My discussion with David Patel of Cornell University who specializes in Middle East politics and political culture was invaluable in helping to sort out the key players in the protests that resulted in the ouster of Hosni Mubarek from Egypt, for example.

At the time, he told me, "A lot of people have incentive to make sure the military comes out, as a whole, in a strong position, economically, perhaps even more importantly than politically." That statement has proven to be quite accurate as the military is now running the country, most recently it appears with as firm an iron fist as Mubarek ever did.

Sometimes, however, the only expertise needed for an accurate assessment is having eyes and ears in the right place at the right time. How do average people living in Egypt see the new regime? How have things changed? Do they feel as if they've had the revolution stolen out from under them? These are questions that can only be answered by the people of Egypt.

Toward that end, I am working on contacting a number of ordinary people who are not only in Egypt right now as a new set of protests threatens the country's stability once again, but who were also present during the first set of protests in January and February of this year.

Banned Books Week Interview

In 2011, Banned Books Week runs from September 24th through October 1st this year. Contrary to popular opinion, book banning and censorship is alive and well in the United States. The only thing that's changed is the language used to describe it. These days, books are "challenged," meaning that some group feels they should be banned from schools or libraries. The challenged books then undergo a review process, but often end up being removed without anyone ever saying that the book was banned.

Another tactic is to just ban part of the book. This can happen when those buying schools books tell the publisher that they won't accept a textbook or literature anthology for use in the classroom unless certain specific changes are made. This can result in rampant and heavy-handed editing of classic works of literature or even changing history itself to make it more politically correct.

I spoke with Joan DelFattore, professor of English and legal studies at the University of Delaware to discuss textbook adoption and classroom censorship that is taking place in high schools at the state level and some of the issues that creates when the kids affected by it reach college.

Here are the links to the three part series of interviews as published at Yahoo! News:

• Textbook Adoption: The New Face of Book Banning
• Do Schools Need National Curriculum Standards?
• Is Your School Board Qualified to Rewrite Shakespeare?

Read them to find out what's going on in the classroom and how three states can effectively dictate what gets included in textboks all across the country.

2001 Anthrax Attacks Remembered

This weekend marks the 10th anniversary of the 9/11 attacks on the World Trade Center. It was just a week after that that letters containing deadly highly purified anthrax spores were sent out to several media outlets in New York City. Those letters were followed up with similar letters to Senators Leahy and Daschle in Washington, DC.

The anthrax spores were so easily spread that postal workers employed in the post offices which handles the letters began contracting anthrax. One woman in Connecticut died after a letter she received from an unrelated source simply came into contact with one of the anthrax letters. In all 5 died, more than 30 were infected, and thousands were medicated as a precaution.

I recently spoke to one of the people responsible for sequencing the genome of the anthrax spores used in the attack to determine its origin for the FBI. I asked her to talk about the investigation and whether we are safer today because of new precautions put in place after those anthrax attacks in 2001. Read the interviews at the following links:

• Are We Safer frm Bioterror attacks after the 2001 Anthrax Letter Attack?
• Investigator Discusses 2001 Anthrax Attacks